He flexes, adjusts, evolves his views and approach.
They try to formulate the solution as precisely as possible and then appoint a design consultant to turn that into a good design.Stakeholders are consulted along the way and experts review the design at certain points, but have little control over a concept that is put forward by the lead designer and is not always based on a full understanding of all relevant aspects.
Changes in the design are discouraged because that only leads to delay..This is understandable, but it’s a missed opportunity.It’s wrong to think of designers as glorified technicians who turn project briefs into drawings and specifications that can be handed over to a contractor.
The real challenge, and where designers can help their clients best, is to engage with stakeholders and come up with creative solutions that form the basis of the brief for a successful project.This is true Design to Value and adopting such an approach in conjunction with Modern Methods of Construction is transformational..
Engaging with stakeholders to build an initial model of a solution.
We start out by discussing with our client in more detail what the fundamental problem is that they are facing.Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..
While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.He is committed to the betterment of lives through individual and collective endeavours.. As well as his business and pharmaceutical experience, Dyson is Professor of Human Enterprise at the University of Birmingham, focussing on project management, business strategy and collaboration.. Additionally, he is a qualified counsellor with a private practice and looks to bring the understanding of human behaviour into business and projects.. To learn more about our Design to Value philosophy, read Design to Value: The architecture of holistic design and creative technology by Professor John Dyson, Mark Bryden, Jaimie Johnston MBE and Martin Wood.
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